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	List Price: $14.99 Our Price: $7.00 Your Save: $ 7.99 ( 53% ) Availability: Usually ships in 24 hours Manufacturer: Back Bay Books
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Binding: Paperback Dewey Decimal Number: 302 EAN: 9780316346627 ISBN: 0316346624 Label: Back Bay Books Manufacturer: Back Bay Books Number Of Items: 1 Number Of Pages: 304 Publication Date: 2002-01-07 Publisher: Back Bay Books Studio: Back Bay Books
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Spotlight customer reviews: Customer Rating: Summary: It is a tipping point, unless it is not Comment: Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition a Tipping Point. Is there anything really interesting here? Not really. How can a tautology be worth a full book? Pages after pages of blah blah blah.... Customer Rating: Summary: Enough already....... Comment: Obviously I am in the minority here - but I was sorely disappointed in what I read of this book. As a Sociology Major I was excited and all aquiver to read this facinating book. But after the Hush Puppy example in the first few pages of the book I seriously found myself wondering how many examples of the exact same thing I was going to have to read through. I really do admire the authors boundless enthusiasm for this subject matter - well - at least I did for about the first 50 pages. Customer Rating: Summary: fantastic read Comment: What an interesting read! I really like it when I come across a book that I can't put down. This is one of those really interesting factual reads that gives societal feedback and maybe something that in turn could help the reader. Highly recommendable! Customer Rating: Summary: Useful to understand how word of mouth is built and how it spreads Comment: Given the current and complex way consumers and voters build their impressions and opinions about products, companies and candidates, word of mouth is today even more important than it was some decades ago. This book ilustrates how word of mouth is created and how it spreads. Very useful for people in PR, advertising and other communications activities. Customer Rating: Summary: Very interesting! Comment: I believe the basic premise of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell actually is true. If the right people take an idea and start behaving differently it will surge out until it reaches the "Tipping Point". Sometimes it the little things that mean the most. By the way, I see from reading the reviews on this site some people have recommend my book, "The Enlightenment, What God Told Me After One Million Prayers: A Message for Everyone," and again I just want them to know how much I appreciate their recommendation, especially at such a excellent site. I wrote this book out of love and for the glory of God and Jesus, not for my own fame or fortune. I welcome people to read my book, I'm sure you'll find this non-fiction account of a loving God just as and inspiring. More Reviews
Editorial Reviews: This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.